Wednesday, July 17, 2013

Demanding Life Foods

A new adventure in my life is starting out very soon.  Back from an amazing wedding to the love of my life, the next exciting chapter begins!

Over the past few years this idea has been developing in my head.  Training for triathlons while working a full time job was rough.  Obsessively working on getting a hold of my life, weighing 250 pounds, the stark realities of how hard it was set in.  Learning how to balance the training, work and developing a healthy diet/lifestyle was a huge part in my weight loss and improved health.  I had always loved cooking, but didn't really have an outlet aside from the small meals I was preparing for myself and my future wife.

The project started by a chance conversation with a friend at +M2 Revolution.  In August of last year a friend gave me the opportunity to develop a meal plan for him, as he was a vegetarian and didn't eat a balanced diet.  His job as an attorney, and training schedule took up a great deal of his free time which limited his food options when in a hurry.  Enter me!  Putting together a balance daily set of meals, that both supported his diet requirements, and training regimen, was complicated at first, but brought out some great meal options I had really never explored with my own personal cooking.  In the end, Demanding Life Foods was born!

People in San Francisco, and everywhere, have incredible ambition and drive for their professional and personal development.  Our mission is to fuel their lives with balanced, healthy, and tasty meals to help remove a stumbling block to maintaining a healthy lifestyle to match their fruitful careers.

To that end, Demanding Life Foods will open for business this August in San Francisco, especially for Ironman Lake Tahoe athletes in their final phases of training!

The end menu is not vegetarian, but incorporated some of the dishes.  Hopefully in the near future I can offer a fully vegetarian menu, but for now it will be a mixture of healthy meats, fruits, vegetables, cheeses, and nuts.

Some of the best aspects of our cooking is the concentration on Organic and Non-GMO ingredients.  Its not feasible to source 100% Organic, but nearly all ingredients are certified organic.  Another great benefit to our menu is the Gluten Free and Non-Cow's Milk aspects.  Gluten sensitivities affect more people than realized, and most can benefit from a reduced amount from wheats and flours.  Gluten causes inflammation in general among all people, so the benefits to any athlete is strong.  The removal of Cow's Milk products has multiple benefits, and really no drawbacks.  Using Sheep and Goat based products, as well as Almond and Coconut Milk, our clients can satisfy their taste and nutritional needs, with less risk of hormones and irritation from Cow's milk.  Demanding Life Foods goal is the fuel our clients lives, to help them meet their goals.

You can view a sample menu and pricing for a week here.

Calorie needs for each client is based on their specific needs.  After filling our a survey, each client will have an email consultation with our Registered Dietitian to make sure the menu plan is a good fit for them. We know you will love the tastes of the foods we deliver, but sometimes, people have conditions where they should seek other dietary avenues for their health needs.  Once the survey and consult is complete, our recommended calorie levels are set for the client's daily needs, be it 1,500 to 3,500 calories a day.  Serving sizes are based off this amount, and your meal plan is set for deliveries.

Food Delivery

The big benefit to our program is delivery.  For anyone with a busy life there are obstacles to overcome that mostly include time.  There is no ordering to take care of, no pickup, no box of food on your door-step in the middle of the night to worry about, or even a time to coordinate for a hand-off.  Demanding Life Foods acts as a personal concierge and delivers your food to your refrigerator while you are out, taking care of all these worries.  We are a fully bonded and insured company, and each delivery will be made by a trusted employee (me for the beginning), who has gone through extensive screening and background checks.

In the end, I'm leaving the corporate world and exploring a brand new adventure that I will happily share with everyone.  Target date for first food deliveries is August 18th.

To contact me about options and start our consultation process please email me at  Website still being developed.

Like us on Facebook too!   Still working on logos and filling out the page.


  1. Great!! Good luck with the business.. Do you deliver to Austin? :)
    Here in Austin we have a company called "Mel's Meals" that does something very similar. You may want to check out their website.
    They have multiple branches here in little Austin, so you should do great in SF..

    1. Thanks Bob! Great advice for me. Luckily there is a large group from SF doing Lake Tahoe who are excited to help me get off the ground.

  2. congrats Brett!! its a great plan!

  3. Awesome! Way to take a leap of faith. I've been pondering my leap of faith out of the corporate world and into the food world for a few years... still working on it. If you expand and need an East Bay cook and delivery person let me know. :) Best of luck!

    1. It took a few years and a few ideas before finding the one I kept being excited about. Good luck! I'm sure you'll find your leap!

  4. Nice man, congrats on getting this started! I would order from you if I was in SF. I've been eating in a similar way and everything you wrote there rings true to me. You'll make many people feeling livelier and sleeping much better. Best wishes!

  5. One of my triathlete friends here did that for a while last year- awesome service! Good luck!

    1. Thanks Michelle! Finding more and more people all over who do this and surprised its not more common in SF. One thing I'm running into though is the number of companies offering free food for their employees.

  6. Congratulations, Brett and I wish you all the best in both of your new ventures (marriage, business). Let me know if you have a minute some time, would be happy to share some mockups with you of possible future enhancements that could possibly help to address a somewhat different segment of this market.